The Boba Bar

AUTHENTIC DO-IT-YOURSELF MILK TEA KITS

MANILA, pHILIPPINES

July 2020 - December 2020

In the midst of the pandemic, when the world was filled with uncertainty and social distancing became the norm, one small business dared to bring a taste of comfort and familiarity to people's homes. "The Boba Bar" emerged as an authentic do-it-yourself milk tea brand with a mission to promote the safe consumption of beloved beverages, all while enveloping customers in a warm sense of nostalgia and companionship during their isolation.

A familiar oasis

The Boba Bar's journey began with a commitment to prioritizing safety and well-being. Understanding the need for a safer way to enjoy one's favorite drinks during these challenging times, the brand went above and beyond to provide customers with high-quality do-it-yourself milk tea kits. These kits contained meticulously sourced, premium ingredients, ensuring that every sip would be both delicious and safe. The kits were designed to be an all-inclusive package, containing everything one needed to recreate the comforting flavors of their favorite milk tea, right in the safety and comfort of their own homes. This not only offered a safe and controlled environment for consumers but also gave them the opportunity to engage in a therapeutic DIY experience, providing a welcomed distraction from the stresses of the pandemic.

A Recipe for Success

The Boba Bar's dedication to excellence extended beyond the product itself. From day one, the brand invested in creating visually appealing and compelling promotional media. Stunning product photos, engaging videos showcasing the step-by-step process of making the perfect cup of milk tea, and eye-catching brand packaging became the cornerstones of The Boba Bar's online presence.

This commitment to a strong online presence proved fruitful as The Boba Bar quickly gained popularity on platforms like Instagram. In its first month of operations, the brand achieved remarkable results, amassing an impressive $1500 in sales. Furthermore, its promotional media garnered over 7000 views on Instagram, demonstrating the powerful combination of quality products and compelling content in building a strong online community.

Branding and Graphic Work for The Boba Bar PH